Everleaf Tea
Improved brand perception and customer engagement by 75% within the first quarter of launch
Tea & Wellness
Brand Identity and Packaging Design
Everleaf Tea
Oct 16, 2025
The client needed a tranquil yet sophisticated brand identity that embodied the purity and calm of nature. Everleaf Tea sought to connect with eco-conscious consumers who value sustainability, mindfulness, and artisanal quality. The challenge was to create a visual system that captured the brand’s organic essence while maintaining a premium, minimal aesthetic suited for a modern wellness audience.
I developed a nature-inspired identity system rooted in organic balance and serenity. The logo design features a refined leaf mark symbolizing growth and mindfulness, paired with elegant typography for a modern, grounded look. The color palette draws from earthy greens, soft creams, and muted golds, evoking warmth and natural luxury. Packaging design emphasized sustainability, using eco-friendly materials, subtle textures, and minimal illustrations to reflect the brand’s authenticity and care for the environment.
The result was a calming, cohesive brand identity that elevated Everleaf Tea’s presence both online and in retail spaces. The new design communicates purity, mindfulness, and connection to nature, strengthening the brand’s position in the premium organic tea market.
Everleaf Tea is an artisanal tea brand dedicated to nurturing moments of calm through sustainable, ethically sourced blends. Rooted in nature and guided by craftsmanship, Everleaf brings together wellness and elegance, transforming every sip into a serene, grounding experience.